Quantity —> Quality —> Trust

We’ve entered a new era of no longer needed quality — that’s everywhere now — but instead needing trust.

In the mid 2000’s as I started my career, quality was was the bar. HD, drones, RED cameras, megapixles…

I would have conversations with editors at major publications and try to convince them they could no longer use a flip camera (remember those?) or that they couldn’t rely on their audience to watch sub part content.

Most didn’t agree, but a few did, and those folk s

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