Core Skills and experience

Story Development | Project Management | Content Strategy

Resume

Rack Focus, Boulder, co // founder

2016

Quietly helping businesses and leaders articulate their vision through emotive storytelling.

+ Pitch Decks
+ Presentation
+ Executive Summaries

Wit House Productions, Denver, CO // Executive Producer (Contractor)

2013 - 2015

Responsible for day-to-day operations including sourcing and managing new business, project management, business operations and strategic partnerships.

+ Executive producer and account manager.
+ Managed and negotiated project budgets. 
+ Co-led creative direction for Gray Line Worldwide’s #FindAReasonToGo campaign.
+ 2015 Silver Telly Winner for top non-broadcast tourism video. (Washington Wine Commission)

Vail Resorts, Broomfield, CO // Photography and Video Editor

November 2010 to August 2013

Day-to-day I managed a global staff of photographers and videographers, developed and implemented a North American senior photography program and co-led SEO efforts and analytic reporting for OnTheSnow and SkiInfo. By night I worked with external departments to integrate storytelling and media strategy.

• Led video and photography creative direction for OnTheSnow and Skiinfo, the world’s largest snowsports website.
• Co-led OnTheSnow editorial strategy, SEO efforts and editorial calendar.
• Led efforts with sales team to develop and produce custom video and photography packages for endemic and non-endemic partners.
• Developed OnTheSnow YouTube channel with a viewership of 1.8 million views in 15 months on a 50k content budget.
• Managed a global staff of photographers and videographers, developed and implemented a North American senior photography program and co-led analytic reporting for OnTheSnow and SkiInfo.

SPEAKER, International                                                    

August 2008 To Current

An engaging speaker with a vision and plan to articulate it, I have traveled the world speaking on a wide-range of topics including media strategy, multimedia integration, storytelling, photography and video best practices and branded content creation.

• Keynote speaker and panelist for a wide-range of topics including media strategy, multimedia integration, storytelling and branded content creation.
• Engagements include TEDxBoulder, Society of American Travel Writers National Conventions 08/09/10, The Denver Post, CU Boulder, PRSA, The Los Angeles Times, USA Today, Ignite Boulder, Gray Line Worldwide

FREELANCE MULTIMEDIA PRODUCER, Boulder, CO

July 2008 to Current

During the height of the recession I successfully navigated a career as a freelance multimedia producer. Blending writing, photography and video skills, I designed, produced and published a wide-variety of projects for editorial publications and consumer brands.

• Blended writing, photography and video skills, to design, produce and publish a wide-variety of projects for editorial publications and consumer brands.
• Bylines include The Los Angeles Times, The Denver Post, Wall Street Journal, Backpacker Magazine, Bicycling Magazine, AOL, San Francisco Chronicle, The American Chemistry Council and Vail Resorts.

Backpacker & Bicycling magazine, Map Team Intern

October 2007 to June 2008

Intern by day, innovator by night, my time at Backpacker Magazine included projects with every editorial department including writing for the front of the book, feature well and website. Managing a team of freelancers producing GPS tracks of local hikes and co-designing a series of editorial multimedia packages for Backpacker.com and Bicycling.com

• Collaborated and produced projects with every editorial department including writing for the front of the book, feature well and website.
• Co-produced a series of multimedia packages for Backpacker.com and Bicycling.com
• Developed and managed Google partnership with Backpacker Magazine to produce online and print assets through Google Earth.
• Pitched and produced Backpacker’s first cover image from Google Earth.

DOVETAIL PUBLIC RELATIONS, Account Executive

May 2006 To July 2007

• Managed day-to-day media outreach for clients within Internet security, telecommunication and enterprise data management.
• Led digital strategy and social media strategy for clients including branded blogs and video content.
• Led product launches, press and analyst tours and tradeshow briefings.
• Co-led client editorial strategy and messaging for clients
• Personally responsible for over 500 press placements including The Washington Post, USA Today, The New York Times and Associated Press with a total viewing audience of approximately 350 million.